Our WOW CAKE gel colors are perfect for use with frostings, marzipan, cookie dough, cream cheese, cakes and whipped cream, among other cream-based baked goods. They are highly concentrated, allowing you to achieve vivid and intense colors with just a small amount. The gel formula also ensures that the colors do not alter the texture or consistency of your baked goods. We produce both a standard gel and a liquid gel that is very suitable and effective for coloring French macarons.

Our automatic lines have high productivity and enable us to produce products not only under our trademark WOW CAKE, but also under other brands of customers around the world.